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Baird Review
Baird is an employee owned investment bank and wealth management firm from Milwaukee. It serves individual and institutional clients through full service advisors, not retail forex.
Min Deposit
N/A
Spreads From
Not applicable, Baird does not offer spread based forex or CFD trading
Max Leverage
Not applicable, no retail margin forex trading is offered
Platforms
Baird financial advisor accounts, Baird online client portal
Pros
- FINRA member and SEC registered with a real license history since 1919
- Employee owned structure with no outside parent company to answer to
- Wide service range covering wealth management, banking, and asset management
- Long operating history and a large scale, with offices on three continents
Cons
- FINRA fined Baird 150,000 dollars in 2022 for overcharging trade commissions
- Baird repaid over 519,000 dollars in 2023 after a mutual fund fee failure
- A Baird subsidiary paid over 650,000 dollars in 2025 for Reg BI violations
- Built around full service advisors, so fees run higher than discount brokers
Robert W. Baird helped start the firm in Milwaukee, Wisconsin, in 1919. It grew from a regional investment house into a large, employee owned financial services firm with offices across the US, Europe, and Asia. Baird now manages several hundred billion dollars in client assets.
The firm operates as Robert W. Baird and Co. Incorporated, a FINRA member broker dealer and SEC registered investment adviser. It covers wealth management, capital markets, private equity, and asset management, and it handles stocks, bonds, mutual funds, options, and alternative investments through financial advisors.
Baird's record includes real regulator action. In 2022, FINRA fined it 150,000 dollars and ordered restitution for overcharging commissions on thousands of trades. In 2023, Baird repaid over 519,000 dollars after a mutual fund fee supervisory failure. In 2025, a Baird subsidiary paid over 650,000 dollars for Regulation Best Interest violations.
Max Leverage
Not applicable, no retail margin forex trading is offered
Spreads From
Not applicable, Baird does not offer spread based forex or CFD trading
Platforms
Regulators
- SEC (USA)
- FINRA
- SIPC
